Anybody who has ever spent any time on Amazon will be aware of those little yellow starts which denote reviews left by customers. Reviews are a great way of finding out what other customers thought of a product and, therefore, deciding if it may be right for you. What many people may not be aware of is the fact that, just like products, reviewers are ranked on Amazon too.
What is the Amazon Reviewer Rank?
You may have noticed that, underneath each product review on Amazon, there is an option to tell Amazon whether the review was helpful or not (this is a very simple system whereby you have the option to click on ‘Yes’ or click on ‘No’ which is known as a ‘vote’ – you also have the option to leave a comment if you so desire). Amazon then uses this feedback to form a rank of reviewers whereby an Amazon user whose reviews are consistently voted as helpful will move up the ranks to become a top reviewer. A reviewer’s rank is calculated by working out how often their reviews are deemed helpful – if a reviewer leaves 30 reviews but only one is marked as helpful, they will not move up the ranking. The more recently a review is left, the better chance it has of improving the user’s rank, however, only one vote per product is allowed per user so don’t bother trying to improve rank by leaving additional reviews.
What’s in it for me?
As an Amazon high ranking reviewer, you will receive a number of benefits including:
- The opportunity to try out new products free of charge
- The opportunity to become a Hall of Fame Reviewer
- Trusted reviewer status
- Discounts and offers from sellers looking for reviews
Amazon takes product quality control very seriously and so is happy to reward reviewers who take the time to leave detailed, helpful reviews on the site. The Amazon Hall of Fame is the best of the best of Amazon’s reviewers who earn badges and other rewards for their service.
What is the Amazon Reviewer Ranking Algorithm?
Amazon uses a simple algorithm which logs how many times a user’s reviews are voted ‘helpful’ and then sorts reviews into date order (with the most recent reviews scoring highest). The reviewer listings on Amazon are updated every one to three days and user ranking is then also updated. Like any other kind of ranking, Amazon reviewer ranking is based not just on your own personal performance but, also, on the performance of other reviewers and so can go up or down accordingly.
How do I improve my Amazon reviewer rank?
In short, by becoming a great Amazon reviewer. To improve your Amazon reviewer ranking, there are a few things you can do including:
- Leave as many reviews as possible. You are not limited to reviewing only items which have been bought on Amazon so feel free to review purchases from other stores or websites on Amazon’s site.
- Use professional language in your review and refrain from using insulting or informal phrases.
- Be as detailed as possible, including photographs where necessary.
- Format your review into a bulleted list of good and bad points, followed by an overall conclusion.
- Remember that somebody reading your review is doing so because they are thinking of buying that item – think of the information that would be considered useful in helping them make the decision and include this in your review.
- Finish your review by stating whether or not you recommend the product.
Where can I find products to review?
When looking for possible products to review, there are a couple of really useful sources. The first of these are Amazon review sites. Amazon review sites are mutually beneficial websites for Amazon sellers and Amazon customers. A seller looking to find more all-important reviews for their products will list their products on one of these sites either for free or at a discount in exchange for reviews. An Amazon customer can sign up to an Amazon review site to receive notifications of products which are available. The benefit for the seller is that they receive lots of product reviews and therefore improve their seller ranking. The benefit for a customer is that they receive lots of free or cheap stuff! There are a number of Amazon review sites out there including:
- Hugely popular, Vipon is free to sign up to and features a huge range of great free or cheap products for reviewers.
- The Amazon Review Clubis free to join and features a handy on-site shop for customers to browse for bargains to review.
- Secret Deals Club wings emails to your inbox every day highlighting the best of the days products which are available to review.
When looking for bargains to review, customers can also harness the power of social media. There are a number of Facebook groups set up specifically for this reason and these include:
- Amazon Deals And Reviews is a Facebook group based in the USA and forms a handy network of Amazon sellers and buyers.
- UK based group, Amazon Deals UK, is a treasure trove of free and discounted items available for review as well as a handy networking tool.
- Amazon Reviews, Deals, Giveaways & Promotions is a one stop shop for sellers looking for reviewers and buyers looking to improve their reviewer rank.
- Worldwide group, Amazon Reviews & Amazon Dealshas a lot of traffic due to its worldwide status but is a great source of bargains for those with the patience to keep looking.
There’s an unspoken rule that Amazon sellers should never actively ask for positive reviews and, similarly, a reviewer should never ask for positive votes. However, by signing up to targeted sites, joining Facebook groups and dedicating yourself to leaving thoughtful, helpful product reviews, it is possible to improve your ranking and set your sights on the Hall of Fame. Above all, to become a high ranking reviewer, stay active – when it comes to Amazon reviewing, if you snooze, you lose!